Senior PPC Strategist
Position Overview
We are seeking a talented and driven Senior PPC Strategist to join our team, focusing on developing and executing high-impact pay-per-click campaigns for our clients. The ideal candidate will have extensive experience in digital marketing, with a strong proficiency in Google Ads, Bing Ads, and social media advertising platforms. A deep understanding of online marketing trends and data analysis is essential. This role is perfect for someone looking to leverage their expertise in a dynamic environment while making a significant impact on our clients’ digital performance.
Key Responsibilities
- PPC Strategy Development: Design and implement comprehensive PPC strategies tailored to client objectives, ensuring alignment with overall marketing goals. Clearly explain strategies to clients and ensure they understand how these align with their business goals.
- Client Communication & Support: Serve as the main point of contact for clients regarding PPC campaigns. Address client queries, resolve doubts, and provide clear guidance on campaign performance and optimization steps.
- Campaign Management: Oversee the creation, optimization, and management of PPC campaigns across Google Ads, Bing Ads, and social media platforms. Ensure campaigns are continuously optimized for better performance.
- Keyword Research: Conduct thorough keyword research and competitive analysis to identify opportunities for growth and improvement.
- Performance Analysis: Monitor and analyze campaign performance metrics, making data-driven recommendations for optimization to improve key performance indicators (KPIs).
- Budget Management: Manage and allocate PPC budgets effectively, ensuring maximum ROI and cost efficiency for clients.
- Collaboration: Work closely with cross-functional teams, including SEO, content, and creative, to ensure cohesive marketing strategies are in place and clients’ overall marketing objectives are met.
- Reporting & Presentations: Prepare and present detailed performance reports to clients and internal stakeholders. Communicate successes, challenges, and areas of improvement in a clear, client-friendly manner.
- Stay Updated: Keep up with the latest industry trends, tools, and best practices in PPC advertising to provide cutting-edge strategies for clients.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in PPC advertising and digital marketing.
- Proven expertise in managing PPC campaigns on Google Ads, Bing Ads, and social media platforms.
- Strong analytical skills and proficiency in Google Analytics and other analytics tools.
- Ability to clearly explain technical concepts and strategies to clients, resolve their concerns, and foster strong client relationships.
- Ability to work independently and collaboratively in a fast-paced environment.
What We Offer
- Competitive salary and benefits package.
- A supportive, team-oriented work environment where your contributions are valued.
- Opportunities for professional growth and skill development.
- Access to the latest design tools and technologies.
