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Work 02 · Coaching & education

Vision IAS Ahmedabad

Three months of Meta lead generation for a civil-services institute

Meta lead generation and performance marketing for Vision IAS Ahmedabad, over about three months in 2024.

What we ran
Meta lead generation · Performance marketing

Client work · Figures appear only when verified with the client

Engagement windowAbout 3 months (2024)A short engagement.

Meta lead generation and performance marketing

The institute

A civil-services (IAS) coaching institute in Ahmedabad.

Sector
Civil-services coaching · Ahmedabad
What we ran
Meta lead generation, Performance marketing
Engagement
About 3 months (2024)

Channels and toolsMetaInstagram

AcquireWho the ads attract

Meta lead generation for a civil-services institute.

Over about three months in 2024 we ran Meta lead-generation campaigns and performance marketing for Vision IAS Ahmedabad.

Vision IAS Ahmedabad · Meta lead generation

Illustrative · Northfield Academy, a fictional instituteWhat a coaching lead ad can look like. Not Vision IAS Ahmedabad's creative.
Northfield AcademySponsored

Coaching institute · illustrative

Sit a free demo class before you choose your batch

Northfield Academy
Lead adNorthfield AcademyBook demo class

How this kind of work runs

Lead generation is the start of the work. In general, we connect three parts.

In general

Acquire
Campaigns and creative that bring in the right enquiries.
Operate
Capture and follow-up, so each enquiry is handled, where that is in scope.
Measure
What the enquiries became, recorded and fed back to the platforms where supported.

How we work in general. It is not a description of this engagement's setup.

See how it works
Illustrative · fictional instituteAn example enquiry conversation for Northfield Academy, a fictional institute. Not a Vision IAS Ahmedabad conversation.
Northfield Academy (fictional)Business accountWhatsApp
  1. Hi, I filled in the form from your ad. Is there a demo class this week?
  2. Thanks for your interest. Which batch are you looking at?
    • Weekend
    • Morning
    • Not sure yet
  3. Weekend
  4. Hi, this is the admissions desk. Could we call you tomorrow about the weekend batch?

Illustrative · fictional institute

What this kind of work relies on

  1. Early launches

    In a short engagement, set-up time counts: the sooner campaigns are live, the more of the window they can use.

  2. Clear lead forms

    The questions in a lead form shape who enquires as much as the ad does.

  3. Honest reading

    A few months of data is a window, not a trend. We read it that way.

Your next campaign, measured to the customer.

Start with a free growth audit: your campaigns and creative, how enquiries are handled, and what is measured.

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