Book a Free Growth Audit
Book a Free Growth Audit

A free Growth Audit. Who your ads attract, and what they become.

We look at how your campaigns and creative attract enquiries, how those enquiries are captured, answered and followed up, and whether you can see which ones became customers, using the information available to us.

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Growth Audit

Lumen Skin Studio (fictional)

Vertical
Clinics & Aesthetics
Prepared for
Clinic owner
Date
Sample · Sep 2026

Overall score

Weakest area: Follow-up (29)

  • Acquisition52Needs work
  • Capture61Needs work
  • Qualification38At risk
  • Follow-up29At risk
  • CRM44Needs work
  • Measurement31At risk

Findings

4
  1. 01A price-led offer is drawing price-shoppersAcquisitionHigh
  2. 02Enquiries wait hours for a first replyFollow-upCritical
  3. 03Nobody can see which enquiries became patientsMeasurementHigh
  4. 04No qualifying questions on lead formsQualificationMedium
HighAcquisition

A price-led offer is drawing price-shoppers

  1. Observed fact

    Two of three active ads lead with a discount; the same three images have run for eleven weeks.

  2. Identified issue

    The creative tells people the offer is cheap, not who the consultation is for, so it can attract enquiries comparing prices.

  3. Estimated opportunityEstimate · not measured

    Estimate: a higher share of enquiries meeting the clinic's criteria once consultation-led angles are tested.

  4. Assumption

    Assumes new angles are tested against the current ads for at least four weeks; no uplift figure is promised.

  5. Recommendation

    Research competitor ads and patient questions, then test two consultation-led angles per treatment beside the current ads.

Illustrative sample for a fictional clinic. It shows how findings are framed. Your audit is a video call and a short written summary, not this full report.

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What the audit is, and is not

It is

  • A free review of your campaigns and creative, and what happens after the click.
  • A look at who your ads attract, how enquiries are handled, and what can be measured.
  • A video call, then a short written summary: the main Acquire, Operate and Measure issue, and 3 to 5 next actions.
  • Findings with the evidence and assumptions shown.

It is not

  • A guarantee of results.
  • A full strategy or a polished report built for free.
  • Proof of lost revenue.

Best suited to

  • Clinics and aesthetics businesses spending ₹50,000 or more a month on ads.
  • Coaching and education institutes spending ₹40,000 or more a month on ads.
  • Owners or decision-makers who can join the conversation.

Probably not a fit

  • Budgets below those levels expecting a promised result.
  • Anyone looking for a free done-for-you plan.

What we may look at, through three lenses

  1. Acquire

    Are your ads, creative and offers sending the right signal?

    • Campaign structure and budgets
    • Creative, hooks and angles
    • Offers and who they attract
    • Audiences and placements

  2. Operate

    What happens after the enquiry arrives?

    • Landing pages and lead forms
    • WhatsApp and call response
    • Qualification and hand-off
    • Follow-up and reminders

  3. Measure

    Can you tell which enquiries became valuable outcomes?

    • Tracking and conversion signals
    • Lead sheet or CRM statuses
    • Lead quality and outcomes
    • Platform feedback, where supported

How findings are framed

Facts stay facts. Estimates stay estimates.Facts stay facts. Estimates stay estimates.

Every finding, whether it is about your ads, your follow-up or your measurement, separates what we saw from what we think it means. An estimated opportunity is never presented as money you have lost.

The same framing, on the other lenses

  • AcquireA price-led offer is drawing price-shoppersResearch competitor ads and patient questions, then test two consultation-led angles per treatment beside the current ads.
  • OperateEnquiries wait hours for a first replyInstant WhatsApp acknowledgement with two qualifying questions, then front-desk handoff.
HighMeasurement

Nobody can see which enquiries became patients

  1. Observed fact

    No lead statuses are recorded or sent back to Meta; the pixel reports only form submissions.

  2. Identified issue

    Campaigns are judged on cheap leads, and optimisation cannot learn from which enquiries became consultations.

  3. Estimated opportunityEstimate · not measured

    Estimate: budget decisions made on consultations rather than form fills; no cost figure promised.

  4. Assumption

    Assumes enough weekly qualified events for platform feedback to be useful, where supported.

  5. Recommendation

    Record MQL, SQL and Converted statuses in the lead sheet and send them back through CAPI where supported.

Sample finding · fictional clinic

Prefer to talk first?

Message us on WhatsApp or email us. Same audit, a different first step.

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